{"id":1288,"date":"2025-05-17T00:40:31","date_gmt":"2025-05-16T22:40:31","guid":{"rendered":"https:\/\/www.whatskates.com\/?p=1288"},"modified":"2026-02-27T09:46:16","modified_gmt":"2026-02-27T08:46:16","slug":"brusle-adidas","status":"publish","type":"post","link":"https:\/\/www.whatskates.com\/en\/brusle-adidas\/","title":{"rendered":"Adidas"},"content":{"rendered":"<p>P\u016fvodn\u011b n\u011bmeck\u00fd v\u00fdrobce sportovn\u00ed obuvi se v 60. a 70. letech zab\u00fdval i v\u00fdrobou vlastn\u00edch brusl\u00ed. Nab\u00edzel mnoho model\u016f pro hokej, krasobruslen\u00ed a rychlobruslen\u00ed (nap\u0159. modely Toronto, Inzell-Super, F\u00fcssen, Davos, Ina, Canada, Innsbruck). V\u0161echny boty Adidas se tehdy vyr\u00e1b\u011bly v socialistick\u00e9 Jugosl\u00e1vii v z\u00e1vod\u011b Jugoplastika Benkovac u Zadaru. Na tyto boty se potom montovaly no\u017ee jin\u00fdch v\u00fdrobc\u016f, p\u016fvodn\u011b n\u011bmeck\u00e9 Hudora, pozd\u011bji kanadsk\u00e9 CCM. Hokejov\u00e9 i rychlobrusla\u0159sk\u00e9 boty m\u011bly typick\u00e9 t\u0159i pruhy z barven\u00e9 k\u016f\u017ee, krasobrusle se d\u011blaly bez nich.<\/p>\n\n\n\n<p>Jugoplastika byla velk\u00e1 jugosl\u00e1vsk\u00e1 spole\u010dnost, kter\u00e1 m\u011bla n\u011bkolik v\u00fdrobn\u00edch z\u00e1vod\u016f po cel\u00e9 Dalm\u00e1cii, specializovala se na plastov\u00e9 a textiln\u00ed zbo\u017e\u00ed. Tov\u00e1rna v Benkovaci byla zn\u00e1m\u00e1 v\u00fdrobou pro z\u00e1padn\u00ed trh, zejm\u00e9na pro Adidas. Krom\u011b brusla\u0159sk\u00fdch bot se zde vyr\u00e1b\u011bly hlavn\u011b sportovn\u00ed ta\u0161ky a oble\u010den\u00ed.<\/p>\n\n\n\n<p>Spole\u010dnost Jugoplastika byla zalo\u017eena p\u0159edev\u0161\u00edm za \u00fa\u010delem pln\u011bn\u00ed dvou strategick\u00fdch c\u00edl\u016f Komunistick\u00e9 strany Jugosl\u00e1vie &#8211; zaji\u0161t\u011bn\u00ed v\u011bt\u0161\u00ed zam\u011bstnanosti dalmatsk\u00fdch \u017een (co\u017e se poda\u0159ilo, byla obecn\u011b pova\u017eov\u00e1na za \u201e\u017eenskou firmu\u201c) a zlep\u0161en\u00ed dod\u00e1vek plastov\u00fdch v\u00fdrobk\u016f jugosl\u00e1vsk\u00fdm dom\u00e1cnostem. V 80. letech zam\u011bstn\u00e1vala 13000 lid\u00ed. Z toho 10000 v hlavn\u00edm z\u00e1vod\u011b ve Splitu (plastov\u00e9 autod\u00edly na export) a dal\u0161\u00ed t\u0159i tis\u00edce v z\u00e1vodech pod\u00e9l dalmatsk\u00e9ho pob\u0159e\u017e\u00ed (Sinj, Zadar, Makarska, Dubrovnik). Sortiment zahrnoval p\u0159es 3 000 produkt\u016f.<\/p>\n\n\n\n<p>Spolupr\u00e1ce s Adidasem trvala p\u0159ibli\u017en\u011b 30 let (cca 1960-1990). Raritou z produkce Jugoplastiky jsou fotbalov\u00e9 dresy pro n\u00e1rodn\u00ed t\u00fdm, kter\u00e9 se nikdy nepou\u017eily. Jugosl\u00e1vie se kvalifikovala na Mistrovstv\u00ed Evropy 1992, ale kv\u016fli ob\u010dansk\u00e9 v\u00e1lce m\u00edsto n\u00ed startovalo D\u00e1nsko (kter\u00e9 tehdy z\u00edskalo p\u0159ekvapiv\u00fd titul).<\/p>\n\n\n\n<p>Adidas, u\u017e jako nadn\u00e1rodn\u00ed korporace, koupil v roce 2006 tradi\u010dn\u00ed hokejovou zna\u010dku CCM, tak\u017ee se d\u00e1 \u0159\u00edct, \u017ee ve v\u00fdrob\u011b brusl\u00ed t\u00edmto zp\u016fsobem pokra\u010doval. N\u00e1sledn\u011b ji v\u0161ak prodal (2017), aby se mohl soust\u0159edit na sv\u00e9 hlavn\u00ed zna\u010dky.<\/p>","protected":false},"excerpt":{"rendered":"<p>P\u016fvodn\u011b n\u011bmeck\u00fd v\u00fdrobce sportovn\u00ed obuvi se v 60. a 70. letech zab\u00fdval i v\u00fdrobou vlastn\u00edch brusl\u00ed. Nab\u00edzel mnoho model\u016f pro hokej, krasobruslen\u00ed a rychlobruslen\u00ed (nap\u0159. modely Toronto, Inzell-Super, F\u00fcssen, Davos, Ina, Canada, Innsbruck). V\u0161echny boty Adidas se tehdy vyr\u00e1b\u011bly v socialistick\u00e9 Jugosl\u00e1vii v z\u00e1vod\u011b Jugoplastika Benkovac u Zadaru. Na tyto boty se potom montovaly no\u017ee [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[38],"rok":[],"typ":[23],"zeme-puvodu":[103],"znacka":[104],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brusle","tag-hokej","typ-ledni","zeme-puvodu-jugoslavie","znacka-adidas"],"_links":{"self":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":12,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":1598,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1288\/revisions\/1598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/media\/1289"}],"wp:attachment":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/tags?post=1288"},{"taxonomy":"rok","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/rok?post=1288"},{"taxonomy":"typ","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/typ?post=1288"},{"taxonomy":"zeme-puvodu","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/zeme-puvodu?post=1288"},{"taxonomy":"znacka","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/znacka?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}