{"id":1303,"date":"2025-05-17T14:55:21","date_gmt":"2025-05-17T12:55:21","guid":{"rendered":"https:\/\/www.whatskates.com\/?p=1303"},"modified":"2025-12-03T22:03:41","modified_gmt":"2025-12-03T21:03:41","slug":"jofa","status":"publish","type":"post","link":"https:\/\/www.whatskates.com\/en\/jofa\/","title":{"rendered":"JOFA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tradi\u010dn\u00ed \u0161v\u00e9dsk\u00e1 hokejov\u00e1 zna\u010dka. \u0160lo o zkratku p\u016fvodn\u00edho jm\u00e9na Jonssons Fabriker AB. Vyr\u00e1b\u011bla kompletn\u00ed hokejovou v\u00fdstroj, v\u010detn\u011b hokejek a brusl\u00ed. Krom\u011b brusl\u00ed pro hokej vyr\u00e1b\u011bla tak\u00e9 brusle pro krasobruslen\u00ed. Samotn\u00e1 JOFA vyr\u00e1b\u011bla pouze boty, na kter\u00fdch se v pr\u016fb\u011bhu let vyst\u0159\u00eddalo mnoho r\u016fzn\u00fdch zna\u010dek no\u017e\u016f, nap\u0159. ABC, TUUK, ICM nebo \u010deskoslovensk\u00e9 Kovopol. Pozd\u011bji v 80. letech dod\u00e1vala pod svoj\u00ed zna\u010dkou i plastov\u00e9 sko\u0159epinov\u00e9 boty, kter\u00e9 vyr\u00e1b\u011bl rakousk\u00fd <a href=\"\/en\/koflach\/\">Koflach<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejzn\u00e1m\u011bj\u0161\u00edm v\u00fdrobkem JOFA byly plastov\u00e9 p\u0159ilby, kter\u00e9 proslavili zejm\u00e9na Wayne Gretzky a u n\u00e1s Ivan Hlinka, pozd\u011bji Mario Lemieux a Jarom\u00edr J\u00e1gr. V modr\u00fdch Jof\u00e1ch hr\u00e1l v 70. a 80. letech cel\u00fd \u010deskoslovensk\u00fd n\u00e1rodn\u00ed t\u00fdm. P\u0159ilba JOFA &#8222;model Gretzky&#8220; je tak\u00e9 vystavena ve Sportovn\u00edm muzeu ve Stockholmu a v dne\u0161n\u00ed dob\u011b je velice vyhled\u00e1van\u00fdm artiklem na sportovn\u00edch burz\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zna\u010dka zanikla pot\u00e9, co ji v roce 2004 koupil Reebok a n\u00e1sledn\u011b Adidas, kter\u00fd pro hokejov\u00e9 produkty ponechal pouze zna\u010dky CCM a Reebok Hockey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O zna\u010dce JOFA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malung v oblasti Dalarna je zn\u00e1m\u00fd sv\u00fdm ko\u017eed\u011bln\u00fdm pr\u016fmyslem a pr\u00e1v\u011b firmou JOFA. Zakladatel firmy JOFA &#8211; Niss Oskar Jonsson se narodil v roce 1909 v Malungu. Ve v\u011bku patn\u00e1cti let p\u0159i\u0161el na geni\u00e1ln\u00ed my\u0161lenku vyr\u00e1b\u011bt v\u00e1z\u00e1n\u00ed ly\u017e\u00ed z odpadn\u00edch kousk\u016f k\u016f\u017ee z v\u00fdroby sv\u00e9ho otce. O dva roky pozd\u011bji, v roce 1926 zalo\u017eil pro tuto \u010dinnost vlastn\u00ed spole\u010dnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V polovin\u011b dvac\u00e1t\u00fdch let vzrostl v\u00fdrazn\u011b u \u0161v\u00e9dsk\u00e9 populace z\u00e1jem o rekrea\u010dn\u00ed sport. B\u011bh\u00e1n\u00ed na ly\u017e\u00edch se stalo n\u011bco jako n\u00e1rodn\u00ed sport v zim\u011b a z\u00e1vody Vasaloppet a Skinnarloppet se staly velice popul\u00e1rn\u00edmi. Bandy hokej a ledn\u00ed hokej se staly tak\u00e9 velice vyhled\u00e1van\u00fdmi sporty. Niss Oskar si brzy uv\u011bdomil, \u017ee se otev\u00edr\u00e1 velk\u00fd trh pro sportovn\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 1935 zm\u011bnil Niss Oskar n\u00e1zev sv\u00e9 firmy na Jofa AB, co\u017e byla zkratka firmy Jonssons Fabriker AB. B\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky vyr\u00e1b\u011bla firma stany pro 25 osob a uniformy pro \u0161v\u00e9dskou arm\u00e1du. B\u011bhem v\u00e1lky m\u011bla Jofa p\u0159ibli\u017en\u011b 800 v\u00fdrobk\u016f ve sv\u00e9m sortimentu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niss Oskar Jonsson se za\u010dal tak\u00e9 ve velk\u00e9m v\u011bnovat ko\u017eed\u011bln\u00e9mu pr\u016fmyslu a vlastnil v\u00edce ne\u017e 100 obchod\u016f s ko\u017eed\u011bln\u00fdmi v\u00fdrobky se skoro 1000 zam\u011bstnanci po cel\u00e9 zemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 1973 se rozd\u011blila Jofa AB na dv\u011b spole\u010dnosti. Ta \u010d\u00e1st, kter\u00e1 vyr\u00e1b\u011bla sportovn\u00ed vybaven\u00ed byla prod\u00e1na firm\u011b Volvo a udr\u017eela si n\u00e1zev Jofa. P\u0159ibli\u017en\u011b ve stejnou dobu Volvo koupilo tak\u00e9 v\u00fdrobce plastov\u00fdch lod\u00ed Ryd a ABC-fabrikerna, kter\u00fd vyr\u00e1b\u011bl sportovn\u00ed a rekrea\u010dn\u00ed produkty. Niss Oskar Jonsson si ponechal v\u00fdrobu ko\u017een\u00fdch od\u011bv\u016f a p\u0159ejmenoval firmu Jofa na Jofama, co\u017e je zkratka pro Jonssons Fabriker Malung. Jofama je dnes jedn\u00edm z nejv\u011bt\u0161\u00edch a nejstar\u0161\u00edch v\u00fdrobc\u016f ko\u017een\u00fdch od\u011bv\u016f ve Skandin\u00e1vii. Niss Oskar byl ve sv\u00e9 dob\u011b velice \u0161ikovn\u00fd podnikatel. Vlastn\u011b to byl on, kdo vybudoval Malung jako pr\u016fmyslovou oblast a proto byl pr\u00e1vem naz\u00fdv\u00e1n &#8222;Kr\u00e1lem z Malungu&#8220;. Kdy\u017e Niss Oskar zem\u0159el v roce 2002, bylo mu 92 let.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hokejov\u00e1 helma SPAPS\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firma Jofa se stala l\u00eddrem ve v\u00fdrob\u011b hokejov\u00e9 v\u00fdstroje, za kterou st\u00e1la tradi\u010dn\u00ed \u0161v\u00e9dsk\u00e1 dokonalost a kvalita. Hokejov\u00e9 chr\u00e1ni\u010de byly neust\u00e1le vyv\u00edjeny a testov\u00e1ny v pr\u016fb\u011bhu let a v\u017edy byl v pop\u0159ed\u00ed v\u00fdvoj jednotliv\u00fdch produkt\u016f. To bylo tak\u00e9 velk\u00fdm p\u0159\u00ednosem pro hokej samotn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 1955 Sven Tumba vynalezl prvn\u00ed modern\u00ed hokejovou p\u0159ilbu. Jmenovala se SPAPS a vyr\u00e1b\u011bla ji firma Elof Malmberg AB v G\u00e4vle. Helma nezaznamenala \u017e\u00e1dn\u00fd velk\u00fd \u00fasp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicm\u00e9n\u011b se v t\u00e9to dob\u011b za\u010daly objevovat i dal\u0161\u00ed varianty hokejov\u00fdch helem. Byly vyrobeny z kousk\u016f korku, kter\u00e9 dr\u017eely pohromad\u011b ko\u017een\u00fdmi \u0159em\u00ednky, ale moc velk\u00e1 ochrana hlavy to nebyla. Sov\u011bt\u0161t\u00ed hokejist\u00e9 pou\u017e\u00edvali cyklistick\u00e9 helmy, kdy\u017e z\u00edskali ve Stockholmu zlato v roce 1954.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Helma SPAPS byla vyrobena z plastu a poskytovala hr\u00e1\u010d\u016fm lep\u0161\u00ed ochranu ne\u017e p\u0159edchoz\u00ed primitivn\u00ed p\u0159ilby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e za\u010dala firma Jofa vyv\u00edjet a pozd\u011bji i vyr\u00e1b\u011bt vlastn\u00ed hokejovou helmu VM, znamenalo to velice rychle konec p\u0159ilby SPAPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bylo to v roce 1963, kdy firma Jofa z\u00edskala sv\u011btov\u00fd patent na svoji hokejovou p\u0159ilbu, a to byl za\u010d\u00e1tek p\u0159edn\u00edho sv\u011btov\u00e9ho postaven\u00ed na hokejov\u00e9m trhu. P\u0159ilba VM zaznamenala okam\u017eit\u00fd \u00fasp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ilbu jako prvn\u00ed za\u010dal pou\u017e\u00edvat hr\u00e1\u010d \u0161v\u00e9dsk\u00e9ho Leksandu Nils &#8222;Dubbel-Nisse&#8220; Nilsson a tato p\u0159ilba se stala po ur\u010ditou dobu prototypem jedin\u00e9 ochrany hlavy hokejist\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem let Jofa vyv\u00edjela sv\u00e9 v\u00fdrobky ve spolupr\u00e1ci s pr\u016fmyslov\u00fdmi design\u00e9ry, sportovn\u00edmi l\u00e9ka\u0159i a ortopedy. Vyn\u00e1lezce a v\u00fdvoj\u00e1\u0159 Jofa v\u00fdrobk\u016f &#8211; Leif Skottheim \u2013 byl ve firm\u011b Jofa AB zapojen do tohoto v\u00fdvoje v\u00edce ne\u017e 40 let. Leif nastoupil do firmy Jofa v roce 1969 a jeho jm\u00e9no je spojeno nap\u0159. s typem helmy \u201eWayne Gretzky\u201c z roku 1973, jej\u00ed\u017e formu vytv\u00e1\u0159el ru\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00e9 dob\u011b 90 % hr\u00e1\u010d\u016f NHL pou\u017e\u00edvalo alespo\u0148 n\u011bjak\u00e9 chr\u00e1ni\u010de zna\u010dky JOFA &#8211; B\u00f6rje Salming, Wayne Gretzky, Mario Lemieux, Mats Sundin, Peter Forsberg, Jarom\u00edr J\u00e1gr, Jari Kurri, Teemu Sel\u00e4nne, Peter \u0160\u0165astn\u00fd a mnoho dal\u0161\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0161ker\u00e1 hokejov\u00e1 v\u00fdstroj zna\u010dky JOFA byla velice popul\u00e1rn\u00ed i v b\u00fdval\u00e9m \u010ceskoslovensku. Nap\u0159\u00edklad tak\u00e9 n\u00e1rodn\u00ed t\u00fdm \u010cSSR nastupoval v modr\u00fdch p\u0159ilb\u00e1ch Jofa po \u0159adu let.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pozd\u011bj\u0161\u00ed modern\u011bj\u0161\u00ed helma Jofa 690, navr\u017een\u00e1 Leifem Skottheimem, byla v roce 1999 ocen\u011bna jako \u201eVynikaj\u00edc\u00ed \u0161v\u00e9dsk\u00fd design\u201c Asociac\u00ed \u0161v\u00e9dsk\u00e9ho designu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za \u00fa\u010delem pos\u00edlen\u00ed sv\u00e9ho postaven\u00ed na sv\u011btov\u00e9m hokejov\u00e9m trhu koupil v roce 2004 americk\u00fd koncern Reebok \u0161v\u00e9dskou firmu JOFA, finskou firmu KOHO a kanadskou firmu CCM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 2005 koupila americkou firmu Reebok firma Adidas, kter\u00e1 je dnes tak\u00e9 vlastn\u00edkem zna\u010dky Jofa a kter\u00e1 stoj\u00ed za ukon\u010den\u00edm v\u00fdroby ve \u0160v\u00e9dsku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dne 6. z\u00e1\u0159\u00ed 2011 se dozv\u011bd\u011blo 63 zam\u011bstnanc\u016f firmy Jofa Reebok AB ve \u0161v\u00e9dsk\u00e9m m\u011bste\u010dku Malung \u0161okuj\u00edc\u00ed zpr\u00e1vu, \u017ee se 50 zam\u011bstnanc\u016f propou\u0161t\u00ed &#8211; 25 \u00fa\u0159edn\u00edk\u016f bylo p\u0159evedeno jinam a 25 v\u00fdrobn\u00edch d\u011bln\u00edk\u016f p\u0159i\u0161lo o pr\u00e1ci. Kancel\u00e1\u0159 se p\u0159est\u011bhovala do \u010d\u00e1sti Stockholmu v Soln\u011b a v\u00fdroba nakonec skon\u010dila v \u010c\u00edn\u011b. Sklad s 10 zam\u011bstnanci z\u016fstal ponech\u00e1n v Malungu. Zpr\u00e1va o uzav\u0159en\u00ed fabriky byla zni\u010duj\u00edc\u00ed jak pro zam\u011bstnance tak i pro celou oblast Malung.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tradi\u010dn\u00ed \u0161v\u00e9dsk\u00e1 hokejov\u00e1 zna\u010dka. \u0160lo o zkratku p\u016fvodn\u00edho jm\u00e9na Jonssons Fabriker AB. Vyr\u00e1b\u011bla kompletn\u00ed hokejovou v\u00fdstroj, v\u010detn\u011b hokejek a brusl\u00ed. Krom\u011b brusl\u00ed pro hokej vyr\u00e1b\u011bla tak\u00e9 brusle pro krasobruslen\u00ed. Samotn\u00e1 JOFA vyr\u00e1b\u011bla pouze boty, na kter\u00fdch se v pr\u016fb\u011bhu let vyst\u0159\u00eddalo mnoho r\u016fzn\u00fdch zna\u010dek no\u017e\u016f, nap\u0159. ABC, TUUK, ICM nebo \u010deskoslovensk\u00e9 Kovopol. Pozd\u011bji v 80. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[38],"rok":[],"typ":[23],"zeme-puvodu":[105],"znacka":[106],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brusle","tag-hokej","typ-ledni","zeme-puvodu-svedsko","znacka-jofa"],"_links":{"self":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":6,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/posts\/1303\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/media\/1314"}],"wp:attachment":[{"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/tags?post=1303"},{"taxonomy":"rok","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/rok?post=1303"},{"taxonomy":"typ","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/typ?post=1303"},{"taxonomy":"zeme-puvodu","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/zeme-puvodu?post=1303"},{"taxonomy":"znacka","embeddable":true,"href":"https:\/\/www.whatskates.com\/en\/wp-json\/wp\/v2\/znacka?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}